Digital Marketing

Digital Marketing

Digital Marketing Services:-

Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives:

  • Reaching the right audience
  • To engage with your audienceh
  • To motivate your audience to take action
  • Efficient spending on your campaign
  • Return on investment (ROI)

Benefits of Digital marketing::-

  • Improves the overall ranking of the website
  • Increases number of visitors to the website
  • Ranking in Search Engines lasts long
  • Better Return on Investment (ROI)
  • Perfect way to promote and expand your business
  • Explore new markets
  • Achieve better conversion rates
  • Build brand awareness through better rankings
  • SEO makes you stand out from millions of websites

What APPQIK Do?:-

Whether you want to get your website rank on google or want to rank your mobile application in play store or app store, our digital marketing experts will help you in do so.

Our Digital Marketers will:-

Analysis your website from Seo point-of-view:-

  • Content: Is the content relevant to what the user is searching for?
  • Performance: Does the site load fast and does it work properly?
  • User experience: How does the site look and behave? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
  • Research the right keywords: Before you start adding content to your new site, you need to do a proper keyword research to find out which words your audience is using when they’re searching for your products or services.
  • SEO-friendly URL structure: your URLs have different numbers and punctuation marks then, just like users, search engines will have a hard time understanding what that page is about.
  • Check for the Title tag, Meta Description tag, heading tags, alt tags.
  • Check for the internal linking
  • Build brand awareness through better rankings
  • SEO makes you stand out from millions of websites

Technical Setup:-

  • Set up and verify Google Analytics
  • Set up Google Search Console
  • Robots.txt

Things to check in a developed Website:-

  • Test your site speed
  • Check your mobile website

If all the steps above are covered properly then it will took almost 3 months for an old site to come in google first page otherwise if the website is new then it will take about 6 months to rank in google first page.

Organic Seo Process:-

Types of SEO:

  • On-Page
  • Off-Page

ON-Page Process

On-page SEO is the act of optimizing different parts of your website that affect your search engine rankings. It is the thing that you have control over and can change on your own website.

ON-Page Process Includes:

  • Meta Tags (Meta Description, Meta Keywords, Meta Title)
  • Headings (H1)
  • URL structure
  • Alt text for images
  • Fast-loading pages, or page load speed
  • Mobile Friendliness
  • Page content
  • Internal Linking
  • Schema Markup
  • Social Tags

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites. The biggest off-page SEO factor is the number and quality of backlinks to your website.

This process includes:

  • Guest Blogging
  • Competitor Research
  • Social Media Marketing (Linkedin, Quora, Twitter)
  • Content Marketing
  • Forums
  • Blog Commenting
  • Press Release Submissions
  • Article Submissions
  • Social Bookmarking

And, the list does not end here! There are many more areas to explore by yourself. Keep one thing in mind: the more high authority websites you have referring to you and talking about you, the more chance you have to rank higher.

Off-page SEO has its own importance, but don’t forget about the on-page SEO activities. No matter how strong your off-page is, without proper on-page SEO you may not get a higher ranking in SERPs.

Google Adwords:-

Google AdWords is a common and effective marketing strategy among businesses looking to get their first online customers. Google AdWords is a powerful tool when it comes to advertising a business online.

Benefits of Google Adwords:

  • Precise Targeting
  • Target Specific Devices
  • Pay Only For Results
  • Performance Tracking

Because you are paying for each click, we implement only the best practices that include:

  • High Quality Scores: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords.
  • Specificity: Target very specific and limited in each campaign.
  • Negative Keywords: Negative keywords to ensure that your ads don't show up for searches that are unrelated to your marketing goals.
  • Landing Page Optimization: design and optimize landing pages for maximum conversion rates.

The primary goals of the Google AdWords campaign are to drive targeted traffic to your site and to generate revenue through increased conversions. Your minimum monthly budget with Google per campaign will be………

Approach for Google Adword:

  • Find affordable keywords used most often by consumers searching for your products or services
  • Continuous optimization of ads to achieve the highest click-through rates
  • Measurement to guide site enhancements that improve conversions
  • Keyword Research
  • Keywords used for advertising will be derived from a thorough analysis of the online space for products or services:
  • Campaign goals & budget
  • Conversion strategy
  • Keyword list

Email Marketing:

Email Marketing is the newest and most controversial method for sending self-promotion information to your current and prospective clients. As important a tool as it can be, it can also add to the flood of spam your clients are receiving. Let’s look at how it can work for you.

Objectives:

  • Planning Email Campaign
  • Collecting target group data
  • Setting up the database
  • Producing the contents
  • Emailing set-up
  • Defining the emailing concept
  • Production Criteria
  • Increasing Responses
  • Design Criteria
  • Evaluate Results

Benefits:

  • E-mail is Inexpensive
  • E-mail Has a Wide Reach
  • E-mail Drives Web site Traffic
  • E-mail Builds Brand Awareness and Customer Relations
  • E-mail Can Be Highly Customized
  • User Engagement
  • E-mail is Easy to Implement and Requires Limited Resources

Youtube Marketing:

  • Create a YouTube Account for Your Business
  • YouTube Channel Art: Choose Wisely
  • Add Links & Contact Info to Profile
  • Add a YouTube Channel Description
  • Create/Add a Featured Video
  • YouTube SEO shares many of the same fundamental principles as on-page optimization. You should be optimizing your videos for search in several ways:
  • Add the highest-ranking keywords to the title
  • Place additional keywords in the video description
  • Choose the right tags for your videos, so they will show up in relevant search engines

YouTube Marketing Strategy that we use:

  • Audience Research
  • Creative Content
  • Partnerships
  • Links Back to Your Website
  • Calls-to-Actions
  • Consistency

Running Youtube Ads through Google Adwords Account.

  • Host YouTube Contests
  • Commenting contests
  • Subscriber contests
  • Response video contests
  • Vote contests

Google Adsense:-

There are many ways to monetize your website traffic. There are many advertising programs that can help you earn money nowadays, but the most popular is Google AdSense.

Advantages of Google AdSense

  • A huge number of publishers and advertisers
  • High level of security, safety and transparency for both advertisers and publishers
  • Variety of ad formats like text, images, HTML ads, video ads and much more

We create an AdSense account, insert a small amount of code into your website pages – and that’s all you need to start. Google will display targeted ads on your page that are either relevant to the content of your website or to users’ previous searches, based on its proprietary algorithms. Your website visitors will start clicking those ads and most importantly you will be paid for it. Google AdSense works on a cost-per-click and revenue-sharing basis.

Google charges advertisers per ad click. Publishers get 68% of the click amount (or 51% when it comes to AdSense for search).

App Store Optimization (ASO)

App Store Optimization (ASO) is the process of improving app visibility within the app stores. The major app stores are App Store for iOS and Google Play for Android. addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). This means you have to convince people to actually click into your app store listing once they find it.

What We Do?

  • Competition Tracking: We maintain the relevancy of keywords in the App title and description to improve the search engine ranking.
  • Updated with the latest trends: We provide new keywords which is mostly searched by the users all over the world.
  • Comparing Keywords: Compare your keywords with the keywords used by your competitors
  • Track New keywords: We provide you the list of new keywords with which you can rank in the search engine.